Project Info

  • Client : Wedgate Matrimony
  • Industry : Matrimonial Services
  • Website URL : wedgatematrimony.com
  • Developed on : WordPress
  • Client Focus : Business Leads
  • Services Provided : Search Engine Optimization, Social Media Marketing, Pay Per Click
Wedgate Matrimony Website Screenshot
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About Wedgate Matrimony

Wedgate Matrimony is a leading matrimonial service provider in Delhi, NCR. The company has 12 years of experience in rendering matrimonial services, including wedding event packages, event management, photography, and many more.

The web portal of the company offers ethical and community-based online profile management. People can use the portal to find their perfect life partner.

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Project Summary

Wedgate Matrimony contacted our team with the expectation of expanding their business on the virtual medium. They were looking for innovative ideas and unique suggestions for running their online marketing campaigns.

They wanted to try our service for a specific period of trust-building. We recommend search engine optimization initially. Our primary inspection of the client website has concluded that the website is not dynamic. Moreover, it possesses basic content, which needs improvisation for a better SEO result.

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Project Goals Case Study

Project Goals

We believe in systematic project management, and thus setting up goals and chasing them with precision are crucial for our team. Here are the project goals at a glance:

  • Migrating the website to a dynamic platform such as WordPress
  • Rearranging the website to put different business categories in place
  • Keyword research for the SEO campaign
  • Improving Google search ranking on the business-related keywords
  • Building an online buzz to develop brand value
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Challenges

  • Shifting the PHP web pages to the WordPress platform to develop a new backend web platform without causing any harm to the brand identity of the company.
  • The client website had not significant Google search page ranks for their business related keywords. So, we had to start the SEO campaign from scratch.
  • Find bloggers who write on the matrimonial niche and convince them to cover Wedgate’s matrimonial services.
  • High competition in the matrimonial niche is also a big challenge. There are many well-established brands, and thus we had to plan digital marketing strategies to compete with those big brands.
project challenges case study
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Our Approach

  • Redeveloping the Website: The first and foremost step was to redevelop the website. The existing static website should be converted into a dynamic website. We decided to build the website on WordPress, and the website will feature all services in different categories. Moreover, an onsite blog will be enabled to the website for SEO benefits.
  • SEO: The next step was planning the search engine optimization. We had plans for both on-page and off-page optimization. We optimized content, web layout, schema, meta descriptions, and tags for on-page optimization. Our team developed backlinks from article directories, forums, classifieds, guest blogs, etc.
  • Online Advocacy: The third stage was online advocacy, which intends to create a buzz around the brand. We contacted various bloggers and convinced them to write about the Wedgate Matrimony for generate brand awareness.
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Business Benefits

  • An Appealing Website: Our approach to modernizing the website helped the client obtain a flawless and appealing website. The visually appealing website helps develop trust among the users or service seekers.
  • SEO Ranking: Our SEO campaign helped the client achieve a first-page Google search result rank for more than 30 keywords.
  • Increased Web Traffic: Our initial SEO campaign helped the client receive around 5000 monthly visitors. When we started with the project, the visitor count was almost zero. From there, it took six months to reach 5000 monthly traffic.
  • Online Presence: The brand’s online presence gets strength and suitability in cut-throat competition due to the buzz created through convincing bloggers to write about the business.
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Phase 2

As the initial SEO campaign fetched exceptional results to the client, our team gets a free hand to plan and run a next-level digital campaign for Wedgate Matrimony. We handle the following online marketing jobs for the company.

  • Pay Per Click (Ads)
  • Search Engine Optimization
  • Facebook and Instagram paid campaign
  • Social Media Optimization
  • Online Reputation Management
Project Goals Case Study
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Project Achievements

Our team achieved the following things for the clients while handling the digital marketing campaign:

  • Top-Page Google ranking for more than 100 business-related keywords
  • All website pages are indexed in Google, and more than 3000 quality backlinks are created
  • The website receives more than 10000 organic traffic every month
  • More than 3300 paid searches per month in exchange of Rs. 14 only with more than 10% conversion rate
  • More than 600 business leads through Instagram, and Facebook paid campaigns per month
  • Around 2 lakh reach of the social media posts of the business
  • Business featured on the trusted blogging and news platforms like Whats Hot, So City, LBB etc.
  • Listed Top on ThreeBestRated article “3 Best Matrimonial Bureaus in New Delhi, DL.”
  • 4.5-star rating out of 5 for more than 500 reviews on the Google Business Profile.

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