MG Cooling Solutions - Fifth Shield

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About MG Cooling Solutions

MG Cooling Solutions (MGCS) is a reputed HVAC turnkey contractor that offers end-to-end services for air coolers, air conditioners, and ventilation for restaurants, hospitals, institutions, and many other places. The company further has specialization in providing cleanroom services for the server rooms and data centers.

MG Cooling Solutions also provides an energy auditing service for the HVAC equipment to inspect the efficiency of such devices. Overall, the company deals with consultation, designing, installation, supply, maintenance, and testing solutions for the HVAC systems of commercial places.

Project Summary

Ms. Hina Gupta, an owner of MG Cooling Solutions, had contacted our team to run online promotional campaigns for the company. For the initial stage of the online promotion, the company had asked us to proceed with a fixed budget. Therefore, according to the budget, our team suggested the best-suited SEO services to the company owner.

Notably, MG Cooling Solutions did not run any online promotional campaign in the past before contacting us. Therefore, the website did not have any significant search engine ranking for the business-related keywords. Nevertheless, the business website was not getting any online leads or queries before they contacted us.

Project Goals

After realizing client expectations, we have fixed the following goals for the project. Our team started planning and strategizing to achieve the following targets:

Optimizing the website to make it friendlier for the search engines.
Systematic keyword research to find the crucial business-related keywords.
First-Page ranking of the website in Google for the business-related keywords.
Building brand awareness through various online marketing strategies.

Challenges

Every project comes with few challenges, and our team loves dealing with them. Our systematic and standardized approach to dealing with a project helps our team overcome the challenges. After a detailed assessment, we had realized the following challenges with the project:

Besides developing the website, MG Cooling Solutions had not invested anything significant in building online exposure before contacting us. So, there were no keywords, no Google ranks, no online leads, etc.
MG Cooling Solutions' website was not SEO-friendly. As a result, the website content was required to be optimized according to the search engine's policies. Moreover, we found that the website did not have individual pages for the services.
Another big challenge in this project was the competition. The HVAC industry is highly competitive, as many well-known brands have a strong presence in this field. Therefore, it wasn't easy to fetch quick results through SEO for MG Cooling Solutions.
Zero internet footprints were also a big challenge, and our business marketing team had to build strategies for the online marketing of MG Cooling Solutions from scratch.

Our Approach

We adapt to systematic approaches for dealing with projects. For example, for the online marketing of MG Cooling Solutions, we have adopted the following methods:

Keyword Research: Finding business-related keywords is crucial for an SEO campaign. A business will fail to gain online exposure if keyword research has not been done precisely. Our team uses robust tools to find the most relevant and productive keywords for the online marketing campaign.
Website Optimization: We had to update the website content with more information. Moreover, we had to update content, meta descriptions, ALT tags, and Titles with the keywords for on-page optimization.
Link Building: The next step was running an off-page campaign. We had to build the do-follow and no-follow backlinks for the off-page campaign through article submission, forum participation, guest blogging, etc.
Content Marketing: Our dedicated content writing team has developed unique content to promote various online platforms. Through content marketing, we have created a buzz around the brand name. As a result, the website started receiving a good number of online leads.

Business Benefits

Our SEO campaign has fetched the following business benefits for the client:

First-page Google Rank: With our SEO campaign, the company has obtained a first-page ranking on Google for more than 50 business-related keywords.
Web Visitors: The significant boost in online exposure through search engines has resulted in 12000+ monthly website visitors on the company website. The visitor trend also shows that daily visitors will keep increasing.
Business Leads: More leads and queries on the business website have come with an increasing amount of traffic. Thus, the business has started receiving potential clients or customers through the business website.

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