Info
- Client : Deal Realtors
- Industry :Real Estate
- Website URL : dwarkaapartment.com
- Developed on : Drupal
- Client Focus : Business Leads
- Services Provided :Search Engine Optimization
About DwarkaApartment.com
Launched in 2009, DwarkaApartment.com is one of the oldest web portals for finding properties on sale and rental houses in Dwarka, Delhi. Deal Realtors Group is the owner of the portal.
The realtor is well-known for building various residential and commercial real estate projects. In Delhi, there is a high demand for properties on sale and rent. The group has introduced DwarkaApartment.com portal to help people find ideal properties according to their preferences in Dwarka, Delhi.
Project Summary
The company owners had contacted us to improve their search engine result page rankings for Google.
Before approaching us, they had revamped their website by migrating to the asp.net framework. Furthermore, the overall web portal was redeveloped on the Drupal CMS platform. However, all indexed links in Google leading to the old web pages showed 404 errors. Due to the 404 errors, the website’s bounce rate had increased sharply.
For all these reasons, the website owners had contacted us to improve the website’s Google ranking through robust SEO strategies.
Objectives
- Our team was responsible for fixing all the indexed links of the old web pages.
- Fixing the 404 errors was our priority to reduce the bounce rate
- Indexing the web pages of the new website in Google
- Improving the overall user experience and bounce rate of the website
- Clinching the first-page rank in Google for the business-related keywords
Challenges
The project came to us with many challenges. Our team had analyzed the client requirement and assessed the following challenges.
- While re-developing the website on new platform, the company did not back up the old website. Therefore, it was a complicated job to find and fix the web pages leading to 404 errors.
- A big challenge ahead of our team while handling the project was to de-index the old URLs in Google. At the same time, we had to index the URLs of the new website.
- Redirecting the web visitors from the broken links to the newly developed website was a challenging task. The job will ensure that the new website continues to receive the old website's visitors, though it was not the easiest thing to do.
- Due to broken links, the website had lost the trust of the Google spider. Therefore, it was losing ranking quickly. We had to regain the trust of the Google bot through on-page optimization of the newly developed website.
Our Approach
Our team always believes in developing a plan before moving ahead with a project. Therefore, it makes us clear about the approach to handle a project.
At the first stage, our team started looking for the old website pages from Internet Archive, Google Cache, and other potential sources. We created a spreadsheet of the old links with the relevant new links.
After jotting down all the links, we redirected the old URLs to the relevant URLs of the newly developed website. We applied 301 redirect codes in the htaccess file for user’s redirection to new site. and eliminated all the unnecessary files. Additionally, we removed all the unnecessary files and disallowed the Googlebot to crawl them by implementing the Robot.txt file.
We created a new XML sitemap for the new website for quicker indexing in Google. It helped the Google crawler reach the web pages easily and index them systematically. We had kept dedicated staff for monitoring the Search Console and Google Analytics to find and eliminate crawl errors, 404 errors, mobile usability issues, etc.
For the new website, we have started SEO activities to rank the web pages on the first page of Google. We also implemented a blogging section to the new website to bring more audience and better search engine ranking for the website.
Technology and Tools
For accomplishing the job, we have used the following tools:
- Internet Achieve and Google Cache to take backup of the old website links
- Google Analytics to check performance and bounce rate of the new website
- Search Console to understand crawl errors, 404 errors, and other usability issues on the website
We focused on delivering two essential services to the client. Firstly, we had planned robust Search Engine Optimization (on-page and off-page) activities for the website. Secondly, we have developed an on-site blog for DwarkaApartment.com and updated it with useful and engaging articles.
Business Benefits
Our efforts to run the SEO campaign for DwarkaApartment.com had fetched the following business benefits:
- The new relevant links have successfully replaced the old website links.
- We successfully redirected the old web visitors to the newly developed website by redirecting codes on the 404 broken links.
- Our efforts helped the new website to regain the old ranking. Moreover, the ranking of the website has improved for many other keywords.
- For more than 65 keywords, the website pages have ranked in the top three positions of Google. Moreover, the website appears on the first page of Google for more than 150 keywords. All these things were achieved within a year by our team.
- The newly added verticals and blogging sections help the website reach more audiences. Today, DwarkaApartment.com stands as the most recognized property buying, selling, and renting portal in Dwarka, Delhi.
- Within a year, the monthly visitor count of the website has increased to 20,000 plus.
