Info
- Client : Aquafresh Ro
- Industry :Water Purifier
- Website URL : aquafreshropurifier.com
- Developed on : WooCommerce
- Client Focus : eCommerce
- Services Provided :Search Engine Optimization, Pay Per Click
About Aquafresh Ro
Established in 2005, Aquafresh has emerged a leading Indian brand for manufacturing RO and UV water filters for the domestic and commercial usage.
Aquafresh RO™ is a global supplier of UF, UV, and RO water purifiers that meets the demands of NSF/ANSI water quality level. While many RO purifiers from well-known brands deplete the essential minerals from the drinking water, Aquafresh RO purifiers keep the essential minerals intact. Thus, the Aquafresh purifiers offer both pure and healthy drinking water.
Project Summary
Aquafresh RO™ contacted our team for managing the digital marketing campaign for the company. When the company approached us, they had a little online presence. On the virtual advertising field, they were miles behind of their competitors.
So, the challenge for our team was developing a sustainable digital presence for the company so that the company reaches the potential buyers through the digital platform. Moreover, it was equally important to reduce the gap in online presence between Aquafresh RO and its rivals.
The company handed us the project with three major expectations: strong online presence, better revenue and sales, and long-sustainable brand exposure.
Project Background
When the company approached our team for the digital marketing campaign management service, we had run a detailed investigation of the company’s existing online reputation. Since the client had not invested anything significantly in digital marketing in past, our investigation observed a nominal online presence of Aquafresh RO.
On the other hand, many competitors of the brand were doing aggressive digital marketing at that stage. So, we took the challenge to manage the online marketing campaign for Aquafresh RO, and our team was focused to render a long-sustainable result through ethical and creative online marketing campaign.
Objectives
We started working on the project with the following objectives:
- Improving the online brand exposure of the business
- Focusing on converting the potential buyers into actual buyers
- More engagement of the web visitors on the client website
- Rendering a better conversion and retention rate
- Accomplishing a competitive edge on the rivals
Challenges
Here are the major challenges for our team at the time of commencing the project.
- Client had never put any significant efforts for digital marketing in past
- Many rival businesses already had strong online presence
- Our team had to make a balance between budget and online marketing activities
Our Approach
Based on the requirements and expectations of the client, our team had adapted the following approach for running the digital marketing campaign:
- Web Store Development: The first step of online presence is developing a website. Our team has developed a SEO-friendly ecommerce store for the Aquafresh RO. After developing the website, we listed the RO purifiers and other products. A secured payment gateway integrated with the online store to render seamless online buying experience.
- SEO Campaign: The next step was developing a robust SEO campaign for the company. The campaign included both on-page and off-page optimization. We developed white-hat SEO campaign strategies to promote the business on the digital platform.
- Google Ads: SEO brings a long-sustainable digital presence, though the result reflects slowly. Along with long-term perspective, we had to keep the short-term business profitability in mind. Therefore, we designed PPC campaign using Google Ads to bring instant traffic for the Aquafresh RO online store.
Business Benefits
With our digital marketing campaign management service, Aquafresh RO has been benefitted in the following ways:
- Online presence of the company has improved significantly, and the ecommerce store of Aquafresh RO receives 8000+ monthly visitors within 6 months of commencement of the website.
- Our meticulous online campaign has helped a large chunk of web visitors converted into the buyers. The website clocks around 28% conversion rate of total website visitors. The overall sales of the business have increased by 162%.
- Brand recognition on the digital world was low initially for the Aquafresh RO. After our digital marketing campaign, it now compete neck-to-neck with other well-known water purifier brands.
- The website enjoys first-page Google search engine ranking for more than 30 high competitive keywords.
