Project Info
- Client : Deal Realtors
- Industry : Real Estate
- Website URL : dwarkaexpressway.com
- Developed on : Drupal
- Client Focus : Business Leads
- Services Provided :Search Engine Optimization
About DwarkaExpressway.com
DwarkaExpressway.com is a real estate portal for the Dwarka Expressway neighborhood. People searching for residential and commercial properties on sale and rental can find suitable options in Dwarka Expressway through this portal. The company Deal Realtors is the owner of this web-portal.
The realtor group has years of experience in the real estate sector. They offer professional consultancy to people looking to invest in real estate properties and projects.
Project Summary
Previously, we had worked for DwarkaApartment.com, also a Deal Realtors Group website. The company had given the job to run the SEO campaign for the website to us, and we have successfully fetched an overwhelming result.
The success of the previous assignment gave the client immense confidence in our proficiency in managing SEO campaigns. So, the Deal Realtors Group has handed us the SEO campaign management project for DwarkaExpressway.com too.
Our initial inspection discovered that the website is developed on the Drupal CMS framework, and it possesses more than 200 real estate projects and properties. The properties are listed in two fundamental categories: Residential and Commercial.
Despite being an informative portal, the website failed to reach the target audiences for several reasons. Our initial assessment suggests that the website has problems with content and listings. Moreover, the website lacks on-page optimization.
Objectives
Setting the goals and developing strategies to reach those goals are the fundamental steps followed by our team. We started working on this project with the following goals:
- Rendering a better user experience
- Turning the website compatible for the search engines
- Improving website ranking on Google's search pages
- Improving the sub-categories for systematic property listing
Challenges
- The biggest challenge was collaborating with the web developer to revamp the website. We had to cooperate with the web developer team to make the website user-friendly.
- We could not change the layout and design of the website, though we had to improve the speed or loading time of the portal.
- Revamping the existing web content to bring a better SEO result. The existing content on the website lacked depth, information, and readablity to engage visitors.
Our Approach
- Research and Analysis: The first stage of a project is Research and Analysis. Our team analyzes the web portal to find the loopholes and flaws. In this case, we find many flaws with DwarkaExpressway.com. From thin content to web development errors, we had identified many flaws.
- On-Page Optimization: The website had a poor loading time, and thus we need to improve it for on-page optimization. Moreover, we worked on the categorization of the listings and navigation structure to make the website friendlier for the Google bots.
- Off-Page Optimization: We crafted a unique off-page optimization plan to rank better in Google search results against various keywords. We developed high-quality and content-rich backlinks from various popular websites.
- Adding Authority: We had implemented a dedicated news portal to the website to engage more users. We updated the section regularly with information-rich content, and it eventually brought more exposure to the portal.
Tools and Technology Used-
We deploy all the latest tools and creative strategies to ensure the output according to the client’s expectations. The tools we had used for managing the project are:
- PageSpeed Insights: The tool helped us assess the website loading speed and recognize the problems responsible for slow performance.
- Google Analytics: We used the Google Analytics tool to check monthly traffic, bounce rate, page views, and other crucial data.
- Search Console: This tool helped us check crawl errors and mobile usability issues on web pages.
We have managed the on-page and off-page SEO campaigns for the company. Additionally, our professional content writing team has written content for the news section of the portal.
Business Benefits
Our services for DwarkaExpressway.com have fetched the following business benefits:
- The website has turned more user-friendly and fast-loading with our efforts to revamp the website layout in collaboration with the website developers.
- The website now delivers more organized and effortless information to visitors. There are separate sections for builders, projects, properties, sale, rent, etc.
- The website has achieved a first-page ranking in Google and other search engines for more than 100 keywords related to the real estate industry on Dwarka Expressway, Gurgaon.
- The web portal receives more than 15000 monthly visitors, and it is recognised as one of the most trusted portals for finding properties on Dwarka Expressway.
- We have also helped the website owner explore more business tie-up potentials with the builder or realtors for sponsorship and paid advertisement.
